Red Mitten Nationalism
Sport, Commercialism, and Settler Colonialism in Canada
On the marketing of amateur sports and how it shapes common understandings of Canadian history and identity.
Description
When Canada hosted the 1976 Montreal Olympics, few Canadian spectators waved flags in the stands. By 2010, in the run-up to the Vancouver Olympics, thousands of Canadians wore red mittens with white maple leaves on the palms. In doing so, they turned their hands into miniature flags that flew with even a casual wave.
Red Mitten Nationalism investigates this shift in Canadians’ displays of patriotism by exploring how common understandings of Canadian history and identity are shaped at the intersection of sport, commercialism, and nationalism. Through case studies of recent Canadian-hosted Olympic and Commonwealth Games, Estée Fresco argues that representations of Indigenous Peoples’ cultures are central to the way everyday Canadians, corporations, and sport organizations remember the past and understand the present. Corporate sponsors and games organizers highlight selective ideas about the nation’s identity, and unacknowledged truths about the history and persistence of Settler colonialism in Canada haunt the commercial and cultural features of these sporting events. Commodities that represent the nation – from disposable trinkets to carefully curated objects of nostalgia – are not uncomplicated symbols of national pride, but rather reminders that Canada is built on Indigenous land and Settlers profit from its natural resources.
Red Mitten Nationalism challenges readers to re-evaluate how Canadians use sport and commercial practices to express their patriotism and to understand the impact of this expression on the current state of Indigenous-Settler relations.
Reviews
“Fresco engages with the timely and important issues of colonization, reconciliation, and Indigenous resistance through the lens of sport. Thoughtful, insightful, and benefitting greatly from the author's own considerable primary research, Red Mitten Nationalism makes a unique contribution to our understanding of the connections between the Olympic Games, nationalism, and commercialism.” Richard Gruneau, Simon Fraser University and author of Sport and Modernity