Permanent Campaigning in Canada

Edited by Alex Marland, Thierry Giasson, and Anna Lennox Esselment
Categories: Political Science, Government & Elections, Social Sciences, Popular Culture, Communication & Media Studies, Canadian Political Science
Series: Communication, Strategy, and Politics
Publisher: UBC Press
Hardcover : 9780774834483, 384 pages, June 2017
Paperback : 9780774834490, 384 pages, January 2018
Ebook (PDF) : 9780774834506, 384 pages, May 2017
Ebook (EPUB) : 9780774834513, 384 pages, June 2017
Ebook (MobiPocket) : 9780774834520, 384 pages, June 2017

Table of contents

Foreword / Tom Flanagan

Part 1: Theoretical Parameters

1 Welcome to Non-Stop Campaigning / Alex Marland, Anna Lennox Esselment, and Thierry Giasson

2 Governing on the Front Foot: Politicians, Civil Servants, and the Permanent Campaign in Canada / Jonathan Craft

3 Databases, Microtargeting, and the Permanent Campaign: A Threat to Democracy? / Steve Patten

Part 2: Political Parties

4 Media-Party Parallelism: How the Media Covers Party Messaging / Andrea Lawlor

5 “Friend, Can You Chip in $3?”: Canadian Political Parties’ Email Communication and Fundraising / Alex Marland and Maria Mathews

6 Online, All the Time: The Strategic Objectives of Canadian Opposition Parties / Thierry Giasson and Tamara A. Small

7 Permanent Polling and Governance / André Turcotte and Simon Vodrey

8 Election Preparation in the Federal NDP: The Next Campaign Starts the Day after the Last One Ends / David McGrane

Part 3: Governance

9 Institutional Change, Permanent Campaigning, and Canada’s Fixed Election Date Law / Phillipe Lagassé

10 Preaching to the Choir in Case It Is Losing Faith: Government Advertising’s Direct Electoral Consequences / Denver McNeney and David Coletto

11 The Obama Approach in Canada: Lessons in Leadership Branding / J.P. Lewis and Kenneth Cosgrove

12 Campaigning from the Centre / Anna Lennox Esselment and Paul Wilson

13 Permanent Campaigning and Digital Government / Amanda Clarke and Mary Francoli

14 24 Seven Videostyle: Blurring the Lines and Building Strong Leadership / Mireille Lalancette and Sofia Tourigny-Koné

15 Vulnerable Populations and the Permanent Campaign: Disability Organizations as Policy Entrepreneurs / Mario Levesque

16 Permanent Campaigning: Changing the Nature of Canadian Democracy / Anna Lennox Esselment, Alex Marland, and Thierry Giasson

Glossary; List of Contributors; Index

This book is a provocative look at the growth of non-stop campaigning in Canada, and it offers fresh perspectives about the political marketplace that will be of interest to students and scholars of Canadian government, politics, and elections.

Description

Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.

Reviews

The existing literature on this topic reflects a series of disparate thoughts about political behaviour, political communication, and public administration - thoughts that the editors and contributors successfully unite under a common set of theoretical assumptions and methodological commitments.

- William Wilson, University of Ottawa

The editors have collected essays that examine the rise of permanent campaigning in Canada and its implications for politics and governing … Though the authors of the essays appear to connect most of these developments to Harper, most suggest the long-term implications are yet to be seen, speculating that Justin Trudeau’s “sunny ways” might bring some changes. Summing Up: Recommended. Upper-division undergraduates through faculty.

- J. F. Kraus, Wagner College