Queen of the Maple Leaf

Beauty Contests and Settler Femininity

By Patrizia Gentile
Categories: Gender & Sexuality Studies, Women’s Studies, Regional & Cultural Studies, Social Sciences, Race & Ethnicity, History, Canadian History, Racism & Discrimination
Series: Sexuality Studies
Publisher: UBC Press
Hardcover : 9780774864121, 292 pages, November 2020
Paperback : 9780774864138, 292 pages, May 2021
Ebook (PDF) : 9780774864145, 292 pages, November 2020
Ebook (EPUB) : 9780774864152, 292 pages, November 2020
Ebook (MobiPocket) : 9780774864169, 288 pages, October 2020

Table of contents

Introduction

1 Beauty Queens and (White) Settler Nationalism

2 Miss Canada and Gendering Whiteness

3 Labour of Beauty

4 Contesting Indigenous, Immigrant, and Black Bodies

5 Miss Canada, Commercialization, and Settler Anxiety

Conclusion

Notes; Bibliography; Index

Description

As modern versions of the settler nation took root in twentieth-century Canada, beauty emerged as a business. Queen of the Maple Leaf deftly uncovers the codes of femininity, class, sexuality, and race that beauty pageants exemplified, whether they took place on local or national stages. A union-organized pageant such as Queen of the Dressmakers, for example, might uplift working-class women, but immigrant women need not apply. Patrizia Gentile demonstrates how beauty contests connected female bodies to white, wholesome, respectable, middle-class femininity, locating their longevity squarely within their capacity to reassert the white heteropatriarchy at the heart of settler societies.

Reviews

[Queen of the Maple Leaf] is a seminal contribution to better understanding how histories of women’s bodies make for legitimate historiography of settler colonialism, truth regimes and power dynamics within Canada.

- Isabelle Leblanc