Communication, Strategy, and Politics

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Brand Command

The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly ...

Framed

Framed is a wake-up call for those who think that race does not matter in Canada. The first book on the media’s coverage of race in Canadian politics, it provides an empirical analysis of print media ...

Political Communication in Canada

Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in ...

Political Marketing in Canada

Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or ...